Call Me Anthony
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Call Me Anthony
Home
Work with Me
Zen Business OS
Healthy Lighting
Featured Client
About
More
  • Home
  • Work with Me
  • Zen Business OS
  • Healthy Lighting
  • Featured Client
  • About
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  • Zen Business OS
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  • About

An executive product office and design studio

for meaningful ideas with unrealized commercial potential.


Call Me Anthony was created by Anthony Di Domenico to help founders, designers, and product teams move from vision planning to fully productized, quickly.

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Founder Story

Our Vision

I am Anthony Di Domenico, a product strategist, lighting executive, creative operator, and founder.


My career has lived between design, product development, lighting, manufacturing, sales, marketing, and business building. I have worked across residential, architectural, commercial, industrial, wellness, and horticultural lighting categories — always looking for the bridge between what people feel, what products do, and what companies need to grow.


Call Me Anthony is the next evolution of that work.


It is a practical creative office for founders and companies who need clarity, roadmaps, licensing strategy, product thinking, and business operating systems.

Work Examples

Man holding a glass with a blurred background of an indoor garden and water feature.


The Wet Light™


 

A Platform Shift for Outdoor, Wet Location Lighting


Wet Light™ is a patented bulb and socket system designed to fundamentally simplify outdoor, wet location decorative lighting.


Rubie, the miniature red light therapy device.


r u b i e™ the miniature red light


r u b i e is healthy light that goes anywhere. 


Red light therapy is clinically studied, widely used and tested, but access is often limited to clinics, bulky panels, or complicated devices.


r u b i e is the same proven wavelengths in a focused, handheld form.

Five engineers in safety gear at an industrial site in France.


Being with the people your products help everyday is a critical first step in product scouting. 


Seen here:

Engineers, inspectors and contractors work 24/7 around a complex arrangement of piping and appliances in this chemical refining facility located about 58km east of Paris. 


We used our observations to design a safer and healthier lighting plan for the plant and its workforce inhabitants.

Night view of a vibrant waterfront city with illuminated ferris wheel and buildings.


Every good Product Scout knows what it takes to make a product and get it where it needs to go.


Products have multiple lines of stakeholders, each with their own focus. 


The Product Scout's job is to balance stakeholder desires with the capabilities and goals of the organization to create and disrupt within their defined marketplaces.

Publications

Good Lighting Outdoors

Some outdoor lights fight the elements. Others are built to live with them.
Encapsulation is a protection method rarely discussed in decorative lighting, yet it’s one of the reasons certain fixtures age gracefully while others don’t.


Click to read the full article on my Substack - the Good Light.

Red Light for Mindfulness

Stillness doesn’t start in the mind. It starts in the body.
This piece reflects on how red light can create the physical conditions for mindfulness, helping the body feel safe enough to be present.


Click to read the full article on my Substack - the Good Light

LED Color Temperatures

A correlated color temperature of light tells us what visible color to expect from our luminaire. Color temperature or CCT is measured in degrees Kelvin. Typical household lamps emit light at 2700 Kelvin, or "2700K" (twenty-seven hundred, K). In this presentation, I provide background on what CCT is, the standards that help us specify it, and how best to apply CCT in industrial work environments.

Benefits of Encapsulation for Zone 1 LED Luminaires

Zone 1 is among the most stringent protection methodologies for electrical products. These ratings help a specifier trust that an appliance or fixture is safe for the environment they are designing. Typical Zone 1 applications include: oil refineries, chemical and pharmaceutical manufacturing, and grain silos.

European Union Guidance on Light Pollution

Light pollution is a real thing, and it affects the environment and humans alike. Assuming average eyesight, about half of the EU population has now lost its ability to see the Milky Way galaxy arch across the night sky.

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 © Copyright 2026, Call Me Anthony LLC - All Rights Reserved.



  • No guarantees or outcomes are implied.
  • All engagements focus on decision tools and standard operating procedures.
  • Pricing, offerings, and program availability are indicative only and may vary based on scope, timing, and cohort capacity.
  • Outcomes depend on client decisions, resources, and follow-through. 
  • Clients remain responsible for all business decisions and results, and maintain ownership of their intellectual property.
  • Nothing on this site constitutes legal, financial, or investment advice.

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