Portfolio
Every great product begins with a deep analytical look at our market, its customers, and our competition.
Amiens, France is a 90 minute express ride north of Paris' Gare de Nord train station.
In 2017, 22 colleagues of mine and I gathered at the Qual de L'innovation in the center of the university town to explore all facets of hazardous area rated linear lighting design.
It's vitally important to be with your product for each phase of its development.
These shots are from a visual inspection of engineering samples. We were looking at quality and proportionality of light.
After our collective thumbs up, digital photometry was performed to measure intensity, color and directionality.
What do we need to be relevant?
What do we need to own the category?
The answer to how much product is enough, is somewhere between those
two values.
The stunning and sparkling display to the right is created with just three sizes of globe.
This project won multiple design awards.
But, more importantly it had one of the highest revenue per SKU values of any project of mine.
Be where your products live.
Carefully observe the lives of the people around them.
Engineers, inspectors and contractors work 24/7 around the complex arrangement of piping and appliances in this chemical refining facility located about 58km east of Paris.
We used our observations to design a safer and healthier lighting plan for the plant and its workforce inhabitants.
We concluded our visit with
Every member of an organization has something the product team needs, first-hand knowledge of our customers' needs.
"Why should I change what I've been doing?", is every customers' first question. This two-day knowledge sharing event gave our customer-facing team deep knowledge to address that question and more. The product team left with irreplaceable customer stories that informed our designs.
The collection of sources that make up a finished good mean everything to our customers' experience.
The products that have filled my working life have multiple lines of stakeholders, each with their own focus on selecting a preferred manufacturer. The product team's job is to balance stakeholder desires with the capabilities and goals of our organization to create relevancy in a marketplace.
Videos and Articles
LED Color Temperatures
A correlated color temperature of light tells us what visible color to expect from our luminaire. Color temperature or CCT is measured in degrees Kelvin. Typical household lamps emit light at 2700 Kelvin, or "2700K" (twenty-seven hundred, K). In this presentation, I provide background on what CCT is, the standards that help us specify it, and how best to apply CCT in industrial work environments.
Benefits of Encapsulation for Zone 1 LED Luminaires
Zone 1 is among the most stringent protection methodologies for electrical products. These ratings help a specifier trust that an appliance or fixture is safe for the environment they are designing. Typical Zone 1 applications include: oil refineries, chemical and pharmaceutical manufacturing, and grain silos.
European Union Guidance on Light Pollution (2019)
Light pollution is a real thing, and it affects the environment and humans alike. Assuming average eyesight, about half of the EU population has now lost its ability to see the Milky Way galaxy arch across the night sky.