• Call Me Anthony
  • Product Clarity™ Programs
  • Wet Light™ Pilot
  • Request a Review
  • Examples and Publications
  • More
    • Call Me Anthony
    • Product Clarity™ Programs
    • Wet Light™ Pilot
    • Request a Review
    • Examples and Publications
  • Call Me Anthony
  • Product Clarity™ Programs
  • Wet Light™ Pilot
  • Request a Review
  • Examples and Publications
Call Me Anthony

Clarity before capital.™

Product Clarity™ is a structured evaluation program that helps you see your product's full potential, who needs it most, what it should cost, and where it best serves your time, money, and energy, 

before you build it.


Innovators don’t fail to scale because of "bad ideas".

They fail when good ideas are pursued out of order, before clarity about what matters most is established.

Schedule an Exploration Call

What is Product Clarity™

Product Clarity™ is a focused engagement designed to answer one question:


“What is the highest and best use of your idea, right now?”


Before design.
Before scale.
Before capital is committed.


This work is not about validation or encouragement.
It is about certainty.


Certainty leads to momentum.

Who Product Clarity™ For

Product Clarity™ is for founders, innovators and leadership teams who:


  • Have an idea, early traction, or a partially built product
     
  • Feel momentum without confidence in direction
     
  • Are unsure how product repeatedly creates returns
     
  • Want to avoid overspending their way to success


You leave with systems and tools that scale.

What Product Clarity™ Provides

You leave Product Clarity with:


  • A clear understanding of the highest and best use of your idea
     
  • A ranked view of what matters now, and what can wait
     
  • A realistic sense of cost, effort, and return
     
  • A clear set of tools to inform you when to proceed, pause, or stop
     

Weighted priority
Focused intention


Clarity before capital.™ 

Product Clarity™ Programs

Signal Product Clarity™

Best for: Early ideas, founders seeking honest expertise, executives weighing investment opportunities. We neutralize exploration risk.

Signal Clarity™

Outcome:


For teams early in their journey, Signal Clarity™ establishes certainty around whether an idea deserves further investment and where its real leverage lives.


This is about clear signals over noise.


Directional Product Clarity™

Best for: Founders ready to commit resources who need structure and clarity. Teams who want to validate where a product belongs on their priority list. We conquer survival risk.

Directional Clarity™

Outcome:


For teams with real traction but inconsistent revenue, Directional Clarity determines where repeatable, sustainable income actually comes from, and in what order growth should happen.


This is where direction replaces guessing.


Inevitable Product Clarity™

Best for: Funded founders, internal product teams, or established operators preparing to execute. Invest in clarity to avoid journey down a path that requires costly revisions later. We transcend opportunity risk.

Inevitable Clarity™

Outcome:

For established companies ready to scale, Inevitable Clarity installs a strategic operating system that aligns intention, focus, and execution around a single, defensible market position.


This work is designed to last beyond the engagement.

Product Clarity™ exists to protect founders from building the wrong product, and to give the right product the focus and resources it needs to win.

Where We Start

Most developers sell hope.
Most advisors sell effort.
Product Clarity™ sells truth.


This program is different because:


  • It is time-boxed and outcome-driven
     
  • It does not assume, it validates
     
  • It respects your capital and attention
     
  • It is informed by real experience, not theory
     
  • It gives you permission to pause
     

The smartest first move is clarity, momentum follows.

Schedule an Exploration Call

Request a Product Clarity Review™.

This review is designed to determine whether your product idea is suitable for the Product Clarity™ program. Submit your product's story, supporting materials, and any specific questions you’d like answered. I’ll review what you send and respond with a meeting invite or my best recommendations.

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Product Scout™ Service. Based in Chicago, Illinois

Clarity before capital.™

 © Copyright 2026, Call Me Anthony, LLC - All Rights Reserved.



  • No guarantees or outcomes are implied.
  • All engagements focus on decision clarity, not execution or results.
  • Pricing, offerings, and program availability are indicative only and may vary based on scope, timing, and cohort capacity.
  • Outcomes depend on client decisions, resources, and follow-through. 
  • Clients remain responsible for all business decisions and results.
  • Nothing on this site constitutes legal, financial, or investment advice.

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