About Call Me Anthony
Hello! I'm Anthony. In hardware design, it's easy to lose control of the process. I have always naturally designed and leaned on process in the organizations I have served. Creatives are idea machines. But, a business is a machine unto itself. One that can require a lot of time, attention and labor. That is where process serves us. Process is our design companion that can stay focused on the business, while we spend more time creating and making the best products possible for our customers. Let's talk about your hardware dreams, and adding my structured tools and services to give you more time to create something meaningful.
The Creative practice
Built by a seasoned hardware, lighting and building product manufacturer. Rooted in Chicago’s founder community, and made to help meaningful ideas become real.
Founder & product maker
Anthony designs products and the systems that bring them to market.
His work spans product design, business operations, brand building and supply-chain development, with an expertise in luminaires, ceiling fans, and controls.
Anthony creates hardware from a client’s specifications or intellectual property.
Method for Making
Anthony’s design philosophy starts with the people a product serves.
Form, materials, technology, manufacturing and economics should follow function to make the product useful, understandable and appealing.
Excellence does not require complexity. It requires clarity in execution.
Systems Breed Success
Aida OS is the product-intelligence layer behind the practice Anthony built.
Aida helps preserve context, expose relationships and sequence next steps while leaving consequential choices with the right people.
Aida is available as a web-application and tailored Notion workspaces.
Principles define resources
Anthony uses augmented intelligence to compound human creativity, never to replace it.
Clients retain visibility, agency and authority over the decisions that shape their products and organizations.
Evidence Guides Actions
Anthony is an entrepreneur that has seen the inside of big corporate machines, and helped build them.
Wet Light Systems, Aida OS and Call Me Anthony workspaces demonstrate the method through real products, systems, partnerships and evolving enterprises.
Engagement is Tailored
Each agreement defines the outcome, responsibilities, milestones, and capacity.
Established systems are adapted over 30-90 days. Custom systems are typically 90-180 days.
Each engagement is tailored to a client's needs and the needs of their customers.
The next useful move
We will identify the smallest engagement that can create meaningful progress.
