About Call Me Anthony

Products are how ideas become real.

Call Me Anthony is Anthony Di Domenico’s product-making company. Intelligence, vision, systems, events, and intellectual property connect what we learn, what we create, and how we bring it to market.

Black-and-white portrait of Anthony Di Domenico, founder of Call Me Anthony.
Anthony Di Domenico

The practice

Organic judgment. Structured momentum.

Built for lighting and home-product manufacturers, brands, and retailers. Rooted in Chicago’s founder community and open to product opportunities with a clear fit.

Founder & product maker

Built from the work

Anthony Di Domenico designs products and the systems that bring them to market. His work spans product design, business operations, brand building and supply-chain development, with a specialty in luminaires, ceiling fans, controls and automation systems.

The Archie, Cubit, Torre, Polli and Poppi families form his current design-licensing portfolio. CMA also takes on commissioned hardware developed to a client’s specifications or around their intellectual property.

Method

Start with product truth

Anthony’s design philosophy starts with the people a product serves. Form, materials, technology, manufacturing and economics should work together to make the product useful, understandable and commercially viable. Excellence does not require complexity.

CMA connects the customer, feature set, economics, roadmap, operating model and evidence so decisions do not live in isolated documents or disconnected conversations.

Operating system

Aida supports the relationship

Aida OS is the product-intelligence layer behind the practice. It helps preserve context, expose relationships and sequence next steps while leaving consequential choices with people.

Principle

Choice is the moral boundary

CMA uses augmented intelligence to compound human creativity—not replace it. Clients retain visibility, agency and authority over the decisions that shape their products and organizations.

Evidence

Built in public and private work

Wet Light Systems, Aida OS and CMA workspaces demonstrate the method through real products, systems, partnerships and evolving commercial decisions.

Engagement

Bounded enough to be useful

Established CMA systems are adapted over 30–90 days. Custom operating systems typically take 90–180 days. Turning an idea into a product typically takes 6–9 months, with some programs extending to 12 months. Each agreement defines the outcome, responsibilities, milestones, and capacity.

The next useful move

Bring the problem—not a predetermined service.

We will help identify the smallest engagement that can create meaningful progress.