Find clarity
Frame the problem, clarify the economics and choose the best move.
Start with clarity →Call Me Anthony · A product company
Product intelligence, design, marketing and practical operating systems for creatives, operators and founders seeking and making what comes next.

Engage by outcome
You and your business may need a clearer roadmap, a new resource, a productivity system or a partner engagement. Choose the outcome that would help you move forward.
Frame the problem, clarify the economics and choose the best move.
Start with clarity →Agree on a planned launch sequence, who owns it and what must be resolved.
See roadmaps →Connect the intelligence, responsibilities and handoffs your team uses every day.
See systems →Keep decisions moving with advisory leadership, or explore a dedicated ownership role.
See the office →Workshops, licensing and collaborations for distinct opportunities.
See collaborations →Choose the question you need answered. You can start with one engagement; these are not mandatory steps in a package.
Start with the decision you need now. A focused review does not commit you to a roadmap, build or retainer.
An Operations Roadmap defines the workflows and responsibilities. A Business OS Build installs the agreed system. Product Office provides ongoing leadership; the scope distinguishes advice from hands-on ownership.
Still deciding? Describe the opportunity and we will help identify the right starting point. Help me choose
Original designs · Available for licensing
Explore design concepts, finish studies and model specifications. Final materials, scale, light engine and environmental performance are defined with the licensing partner.

Call Me Anthony
A silhouette for contemporary settings.

Call Me Anthony
A softened cubic form with selectable material, finish and light source.

Call Me Anthony
A familiar presence with stature.
Products and ventures
Explore current work across lighting, product development and the systems that support it.
Product intelligence for making ideas real. Capture your features, price, cost, profit, competitors and payback scenarios to augment and accelerate your product development.
Explore Aida OS →Product Economics for Notion is a $250 workspace package with one 45-minute live consultation to tailor it to your product. Customer delivery is in preparation; request availability.
See the Notion workspace →Wet Light Systems is a patented illumination platform that rethinks how decorative light is powered, protected, and experienced in wet and demanding environments.
Explore Wet Light Systems →Aida OS by Call Me Anthony
Connect features, cost, price, and payback in one place. Explore Product Economics, the premier product decision engine by Aida OS.
Set your channel targets | See the opportunity | Save a brief
Open the calculator below and enter brief information to create a report that is shareable with your team and stakeholders.
The smart calculator is a part of Product Economics by Aida OS.
Make your next idea real at aidaos.io
Product price & profit
Use your own price, cost, margin and volume targets. Your figures stay in this browser unless you choose to share or save them.
Enter every channel in the selected currency. Changing currency changes the label, not your numbers or exchange rate.
Revenue adds your channel prices × units. Contribution appears only when you enter a unit cost target for every channel. These are your assumptions, not a quote or a net-profit forecast.
Prepare a Call Me Anthony proposal for your team. Your brief, selected directions and channel economics stay together.
Save downloads a PDF. Email / share uses your device’s sharing options when supported. Otherwise, download the PDF and attach it to the email draft. Nothing is sent automatically.
Attach the downloaded PDF to your draft before sending. The PDF is not attached automatically.
Volume, materials, electronics, sourcing and development decisions can change the result. Share your scenario only if you would like to discuss it.
The next useful move
Bring a product opportunity, explore a design idea, or find the next useful step.