Bring the question
Share the decision, the constraints and the evidence you already have.
Start with Clarity · Intelligence
Clarity Debrief
Work through one consequential product or business decision with Anthony. Two focused conversations connect your available evidence to a written decision map.
$750 · one focused engagement
Two 45-minute live sessions · 48-hour turnaround · one revision
The offer
What’s delivered
The outcome
A clearer decision and a practical next move.
- A market map defining the opportunity, constraints and evidence
- Options and tradeoffs associated with each decision path
- A recommended next step, proposed owner and timed actions
Scope and working together
Format
Two 45-minute live sessions · 48-hour turnaround · one revision
Turnaround starts at kickoff once required inputs are received. Sessions are scheduled within that period. Client delays pause the schedule. Each revision is one consolidated feedback round within the agreed scope.
Not included
Implementation, new market research, additional sessions and ongoing advisory support.
Before we start
A non-confidential decision brief, available evidence and the people responsible for the decision.
Your next step
Share your context. Anthony will respond within two business days to confirm fit and the appropriate scope.
The written agreement defines deliverables, responsibilities, acceptance criteria, schedule, payment milestones and any approved specialist costs.
Delivered digitally
All deliverables are provided digitally. Notion is the preferred format for shared working records. Your final delivery format is confirmed at scope definition.
A decision map you can act on
This illustrative decision map shows how the available evidence becomes a practical next move.
- The real problem: Choose what to validate before investing in development.
- Primary constraint: Evidence before capital.
- Strategic options: Validate the need · Refine the concept · Pause.
- Recommended next move: Test the highest-risk assumption.
Still unsure? Explore offers to see which fits your next decision best.
Choose the question you need answered. You can start with one engagement; these are not mandatory steps in a package.
- I need to define the problem.Clarity Debrief
- I need to know whether this product can make money.Product Economics Review
- I have a product idea or prototype and need a development plan.Product Roadmap
- My team needs clearer responsibilities and workflows.Operations Roadmap
- I need a route to customers for a defined product.Go-to-Market Roadmap
- I have a direction and need the operating system installed.Business OS Build
- I need someone to keep product decisions and delivery moving.Product Office
- I want an original CMA design for my collection.Design Licensing
- I want to develop an opportunity with shared upside.Strategic Collaboration
- I need my group to work through a product challenge together.Product Making Workshop
- I want to work through the economics myself.Aida Product Economics
- I need hardware designed to my specifications or existing IP.Commissioned Hardware Design · Scope agreed together
Start with the decision you need now. A focused review does not commit you to a roadmap, build or retainer.
An Operations Roadmap defines the workflows and responsibilities. A Business OS Build installs the agreed system. Product Office provides ongoing leadership; the scope distinguishes advice from hands-on ownership.
Payment schedule
Payments matched to this engagement.
100% of the agreed engagement fee before the first session.
- 01100%
Before the engagement
Due after scope confirmation and before the first session.
Percentages apply to the agreed fee for the stated scope. The written agreement confirms acceptance criteria, payment dates and approved expenses. Service and payment terms
The working session
Make the next decision clear.
Bring one consequential question or product revision. We review the available evidence and return the agreed findings and next steps.
Examine the choices
Work through the assumptions, tradeoffs and gaps that affect the decision.
Know your next move
Receive the agreed decision map or economics findings, with priorities for what to resolve next.