Establish the goals
Identify the product, operating domain or market decision.
Build the Roadmap · Vision
Go-to-Market Roadmap
Define the market approach for one product and target market, using the evidence available today.
From $3,500 · one product and market
Four 45-minute live sessions · two-week turnaround · two revisions
The offer
What’s delivered
The outcome
A launch sequence with clear channel priorities and validation decisions.
- Audience, positioning and offer recommendations
- Channel priorities and their economic assumptions
- Launch sequence, validation plan and proposed owners
Scope and working together
Format
Four 45-minute live sessions · two-week turnaround · two revisions
Turnaround starts at kickoff once required inputs are received. Sessions are scheduled within that period. Client delays pause the schedule. Each revision is one consolidated feedback round within the agreed scope. The roadmap engagement covers planning. Subsequent implementation is separately scoped.
Not included
Campaign execution, system installation, product development and ongoing management.
Before we start
Product definition, audience evidence, existing channel relationships and commercial targets.
Your next step
Share your context. Anthony will respond within two business days to confirm fit and the appropriate scope.
The written agreement defines deliverables, responsibilities, acceptance criteria, schedule, payment milestones and any approved specialist costs.
Delivered digitally
All deliverables are provided digitally. Notion is the preferred format for shared working records. Your final delivery format is confirmed at scope definition.
Connect the product to the route to market
This illustrative Pourpoint launch sequence connects positioning, channel choice, readiness and ownership.
- Positioning: Define the first buyer and use case.
- Channel choice: Compare direct and specialty retail.
- Readiness: Confirm inventory and support requirements.
- Ownership: Assign the pilot channel lead.
Open decision: Choose the pilot channel before committing inventory.
Still unsure? Explore offers to see which fits your next decision best.
Choose the question you need answered. You can start with one engagement; these are not mandatory steps in a package.
- I need to define the problem.Clarity Debrief
- I need to know whether this product can make money.Product Economics Review
- I have a product idea or prototype and need a development plan.Product Roadmap
- My team needs clearer responsibilities and workflows.Operations Roadmap
- I need a route to customers for a defined product.Go-to-Market Roadmap
- I have a direction and need the operating system installed.Business OS Build
- I need someone to keep product decisions and delivery moving.Product Office
- I want an original CMA design for my collection.Design Licensing
- I want to develop an opportunity with shared upside.Strategic Collaboration
- I need my group to work through a product challenge together.Product Making Workshop
- I want to work through the economics myself.Aida Product Economics
- I need hardware designed to my specifications or existing IP.Commissioned Hardware Design · Scope agreed together
Start with the decision you need now. A focused review does not commit you to a roadmap, build or retainer.
An Operations Roadmap defines the workflows and responsibilities. A Business OS Build installs the agreed system. Product Office provides ongoing leadership; the scope distinguishes advice from hands-on ownership.
Payment schedule
Payments matched to this engagement.
50% of the agreed roadmap fee at kickoff; 50% after the roadmap review, before final handoff.
- 0150%
Kickoff
Due before the first session and roadmap work begins.
- 0250%
Roadmap review complete
Due after the agreed review, before final handoff.
Percentages apply to the agreed fee for the stated scope. The written agreement confirms acceptance criteria, payment dates and approved expenses. Service and payment terms
The roadmap arc
Know what comes next.
A roadmap connects the outcome you want to the work, decisions and responsibilities needed to get there.
Choose the priorities
Agree what matters first, what depends on it and what needs more evidence.
Get a workable asset
Receive the agreed outcome with owners, dependencies and review points.